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Default settings are safe “average” gateways to getting campaigns off the ground, but are rarely long term winners. The problem with defaults is they don’t account for human intelligence or business acumen. While it’s true some performance gains can happen with these settings, they are inevitably happenstance. It’s important to note there is no “right” answer on how to run accounts, and any practitioner who tries to claim they have all the answers is absolutely bluffing.